LoginandGo: Anti-Spam Policy

Permission policy
Anti-Spam

Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email.

But that’s not enough. Permission is open to interpretation. Here are some specific scenarios so it’s clear what does and doesn’t constitute permission.

The type of permission you MUST have

You can only email subscribers using LoginandGo if you obtained their permission in any of the following ways.

	They opted in via your web site This could either be through a newsletter subscribe form or by ticking a checkbox on another form. This checkbox cannot be checked by default and it must clearly explain that checking it will mean you will be contacting them by email.
	They completed an offline form and indicated they want to be emailed If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.
	They gave you their business card If someone gives you their business card and you have explained to them that you will be in touch by email, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email.
	They purchased something off you in the last 2 years By making a purchase from you they have provided their permission implicitly. Feel free to email them but at the same time, we think it’s always better to ask anyway, so why not include an opt-in checkbox as part of the payment process.

Scenarios that DON’T mean permission

Basically, anything outside the examples above doesn’t equal permission in our eyes, but here are some examples to make sure you fully understand.

	You obtained the email addresses from a third party Whether you purchased a list, were provided one by a partner or bought a bankrupt competitor’s customer list, those people never gave YOU permission to email them and they will consider your email spam. No matter the claims of the source of this list, you cannot email them with LoginandGo.
	You scraped or “copy and pasted” the addresses from the Internet Just because people publish their email address doesn’t mean they want to hear from you.
	You haven’t emailed that address for more than 2 years Permission doesn’t age well. Even if you got their permission legitimately, they won’t remember giving it to you. If you haven’t sent something to that address in the last 2 years, you can’t start now.

What content must I include in my email?

Every email you send using LoginandGo must include:

A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you cannot email them again without their express permission.
The name and physical address of the sender.